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• Create Date February 8, 2021
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Importance of Guest Email Address

The importance of capturing hotel guest data and email addresses

Capturing hotel guest data and information, including email addresses and other contact details, has become a fundamental part of any successful hotel business business development plan. Even with the rise of social media and other digital communication channels, email remains the primary channel for hotels to build a well-rounded distribution program, drive direct sales, issue special offers, and promote online reputation management.

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